Fair Overview
The China International Consumer Products Expo (Hainan Expo) is China’s only national-level exposition focused on high-quality consumer products, hosted annually in Haikou, Hainan, jointly organized by the Ministry of Commerce and the Hainan Provincial Government. The expo showcases premium, innovative, and specialty consumer goods across approximately 100,000 square meters, attracting over 2,000 exhibitors from more than 60 countries and regions, with over 50,000 professional visitors. Leveraging the preferential policies of the Hainan Free Trade Port, the expo offers a unique gateway for global consumer brands entering the Chinese market.
Target Audience
Overseas consumer goods brands, luxury groups
Beauty, skincare, jewelry, and fashion apparel companies
Premium food, wine, and health product exporters
Investors seeking opportunities under Hainan Free Trade Port policies
What You May Be Interested In
Hainan Free Trade Port policies: zero tariffs and low tax rates
Face-to-face meetings with buyers from China’s leading duty-free stores and high-end department stores
Concurrent events: new product launches, fashion week
Post-expo tours of Haikou Comprehensive Bonded Zone and Yangpu Economic Development Zone
Consumer market trend insights and channel development support
Detailed Itinerary (5 Days / 4 Nights)
| Day | Schedule | Key Activities |
| Day 1 | Arrival in Haikou, hotel check-in | Welcome dinner, Hainan Free Trade Port policy briefing |
| Day 2 | Hainan International Convention and Exhibition Center | Full-day exhibition visit, guided tours of key sections (Fashion & Lifestyle, Premium Food, Jewelry), meetings with target exhibitors |
| Day 3 | Hainan International Convention and Exhibition Center | Participation in new product launch events, networking with Chinese buyers, meetings with duty-free store representatives |
| Day 4 | Haikou Industry Tour | Haikou Comprehensive Bonded Zone, Cross-Border E-commerce Industrial Park, in-depth Hainan Free Trade Port policy briefing |
| Day 5 | Business Matchmaking & Departure | Channel development matchmaking session, signing of cooperation agreements, airport transfer |
Departure Dates & Duration
Departure Dates: April 13-18 annually (during the expo period)
Duration: 5 days / 4 nights
Group Size: 6-12 participants (maximum 15)
Post-Fair Factory Visits & Opportunity Discovery
Investment policy consulting and implementation support for Hainan Free Trade Port
Assistance with connections to duty-free stores, high-end department stores, and e-commerce platforms
Consumer market research and trend analysis reports
Brand operations and marketing support for the China market
What’s Included
5-star hotel accommodation (double occupancy, breakfast included)
Business vehicle transfers between exhibition center and tour sites
Dedicated interpreter and business assistant throughout the tour
Hainan Expo admission tickets with VIP access
Exclusive Hainan Free Trade Port policy briefing session
Travel accident insurance